Goodwill, Eigen vermogen en Resultaat

Science and International Goodwill

The stochastic goodwill problem

Stochastic control problems related to optimal advertising under uncertainty are considered. In particular, we determine the optimal strategies for the problem of maximizing the utility of goodwill at launch time and minimizing the disutility of a stream of advertising costs that extends until the launch time for some classes of stochastic perturbations of the classical Nerlove-Arrow dynamics. ...

Goodwill in a Great Society

Great Society. By Arthur Radford, Professor of Social Administration, University of Nottingham. Published by the National Council of Social Service, 26 Bedford Square, W.C.I. 19 pp. 2s. In a short but very comprehensive pamphlet, Professor Radford describes the revolution which in the past forty years " has turned from assistance to insurance and from insurance to assurance ", and the fundament...

Goodwill Valuation Approaches, Methods, and Procedures

Financial advisers are often asked to value goodwill within a corporate transaction environment. These goodwill valuations may be performed in the due diligence phase of the corporate transaction for transaction pricing and structuring purposes. These goodwill valuations may be performed in the consummation phase of the corporate transaction—as part of the preparation of a transaction fairness ...

Goodwill and dynamic advertising strategies

In this paper, we empirically analyze weekly advertising policies of manufacturing firms in consumer goods markets. We assume firms engage in persuasive advertising, thus policies of firms affect the goodwill of a brand. We introduce a demand and a goodwill production function. A simple transformation of the demand function allows us to identify not only the demand parameters but also the param...