Globalisasi sebagai Fenomen Kebudayaan

<p>This paper emphasizes globalization as a cultural phenomenon, one that has repeatedly been neglected<br />academically. It is better known an economic phenomenon for its capitalism-related, production-oriented<br />system and growth. Thus, the global economy no longer affected by nations but transnational<br />companies. However, primarily phenomenon. Closely related to economic<br />globalization spread of Western civilization model which includes values, market<br />economy, production patterns, consumption lifestyles. Apart from fact of<br />Western own charm, dissemination this also embodied ideological conceit,<br />namely attitude imposes values on other parties. This development certainly triggers an<br />extreme rejects universal retreats into one's particular culture. To prevent clash<br />of civilizations, intercultural dialogue becomes notable. Globalization offers opportunities cross-cultural<br />encounters, therefore establishment “clash cultures” must be regarded myth.</p><p><br /><strong>Keywords:</strong> Globalization, economy, religion, dialogue, ambivalence</p>