Global supply chain resilience with the flexible partnership

نویسندگان

چکیده

Purpose This paper aims to examine how multinational corporations respond environmental turbulence by adopting a flexible supply chain (SC). Design/methodology/approach study adopts case in the medical industry identify effective strategic approaches taking advantage of new business opportunities and navigating complex partnerships. focuses on diagnostic equipment, including computed tomography, magnetic resonance imaging X-ray, that involves suppliers, channel partners users. Findings (1) The market brought SC leaders adopt multiple partnership approaches, i.e. funnel-based area-based (2) Adopting allows seize opportunities. Still, it risk element failure from flawed selection process professional misconduct. (3) adopted partnerships help address misconduct select for long-term collaboration. Originality/value contributes emergent literature social exchange theory exposing global when set up agility approaches. also extends discussion industrial marketing purchasing theory, which seeks promote an active buyer–seller relationship.

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ژورنال

عنوان ژورنال: Modern supply chain research and applications

سال: 2023

ISSN: ['2631-3871']

DOI: https://doi.org/10.1108/mscra-05-2022-0014