Generational Differences in Responses Related to Advertisements

Age-Related Differences in Responses to Emotional Advertisements

This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads...

Gender Differences in Advertisements

Generational Differences In Reaction To Negative Feedback

GENERATIONAL DIFFERENCES IN REACTION TO NEGATIVE FEEDBACKby ABIGAIL E. B. REISSAugust 2010Advisor: Dr. Marcus W. DicksonMajor: Psychology (Industrial/Organizational)Degree: Master of ArtsGenerational differences in the workplace have received a great deal of attention in thepast few years. The present study examined the reactions of Generation Y, Generation X, an...

Self-Validation of Cognitive Responses to Advertisements

Two studies tested the notion that the confidence consumers have in their cognitive responses to an ad can increase or decrease the favorability of product attitudes. Increasing confidence in positive thoughts enhanced advertisement effectiveness. Increasing confidence in negative thoughts reduced advertisement effectiveness. These self-validation effects occurred regardless of the type of prod...

Sex-Related Differences in Mood Responses to Acute Aerobic Exercise.

UNLABELLED Although some evidence supports stronger mood improvements in response to acute exercise among women, sex-related differences remain understudied. PURPOSE This study aimed to quantify and compare differences in baseline mood and the magnitude of mood responses to either acute aerobic exercise or quiet rest among young adult men and women. METHODS Fifty-three young adults (27 male...