Gay and Straight Men Prefer Masculine-Presenting Gay Men for a High-Status Role: Evidence From an Ecologically Valid Experiment

Abstract There is increased acceptance of gay men in most Western societies. Nevertheless, evidence suggests that feminine-presenting are still disadvantaged compared to who present a more traditionally masculine way. Though themselves may be complicit perpetuating this bias, studies demonstrate possibility scant. Whereas on perceptions have manipulated gender nonconformity via written descriptions, research behavioural cues such as voice and body-language can mitigate or exacerbate prejudice toward stereotyped individual. In the current study, audio-visual stimuli were created investigate how versus feminine behaviour would impact status endowment from other heterosexual men. total, 256 ( M age = 42.73, SD 14.48: half gay; heterosexual) cast, selection six video-taped candidates, one man play lead role purported ad for tourism campaign. videos, actors delivered script related campaign manner where their was come across either feminine-presenting. Findings indicated participants showed significant preference videoclips. For men, masculine-presenting predicted by greater anti-gay sentiment, whereas internalised did not predict masculine-presentation among Implications findings discourse education intraminority suggestions future offered.