Future Development of NBA Teams In Chinese Market

Since David Stern explored the NBA market in China 1990s, it has become one of biggest markets league. largest economy besides United States and is also a country with most vital consumption power, every team tries to achieve success Chinese market. However, due China's special environment, social media differs from that other countries. At same time, significant cultural differences, different Europe. Therefore, this article mainly attempts analyze business strategy past 30 years. The purpose put forward how individual teams should follow footsteps league try by reviewing marketing strategies. It argues multiple ways works as teams, along leadership’s commitments capture through events chronologically. its global China, thanks fans Stern’s arrangements. Multiple trips were responded large groups stabilized fanbases partnerships companies. Besides stars get their recognition shoe deals visits China. Such close interactions give more love support for players on off court. Shoe companies benefited attention they started buying signature shoes admire stars.