From commodity fetishism to commodity narcissism
نویسندگان
چکیده
منابع مشابه
Marxism and Frantz Fanon’s Theory of Colonial Identity: Parallels between Racial and Commodity-Based Fetishism
Despite Frantz Fanon’s and Karl Marx’s shared goal of the emancipation of all human beings from oppression, Fanon maintains in his final book, The Wretched of the Earth, that the connection between his theory of colonial identity and Marxist ideology cannot be reduced to a superficial doctrine of class struggles. Though Fanon resisted an oversimplified comparison with Marxist theory, this paper...
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ژورنال
عنوان ژورنال: Marketing Theory
سال: 2012
ISSN: 1470-5931,1741-301X
DOI: 10.1177/1470593112451395