From affordances to cultural affordances: An analytic framework for tracing the dynamic interaction among technology, people and culture

This paper proposes a novel framework called ‘cultural affordances’ to examine the dynamic interplay among technology, users and culture, as multilevel multidirectional interactive networks. The includes three dimensions. 1) Cultural affordances of technology describe what can offer culture in terms behavioural or cultural changes. 2) other users, behavioural, technological 3) Affordances design use well related To establish need for culturally oriented extension affordance theory, we first revisit Gibson's original definition environment discuss its significance limitations, including understand between digital era. We contend that an assemblage all relations practices, should be included indispensable part provide detailed explanation novel, three-dimensional affordances. then apply prior empirical studies one ongoing study demonstrate how used analytic tool deepen our understanding identify changes, focusing on WeChat. also directions designing new technologies improve collaborations designers, online platform offline world.