Fresh perspectives on interpretive consumer research
نویسندگان
چکیده
منابع مشابه
Reflections on collaboration in interpretive consumer research
Purpose – The purpose of this paper is to explore the challenges and opportunities of collaboration in interpretive consumer research. Design/methodology/approach – The paper reviews literature on research teamwork, particularly on qualitative and international projects. It also provides an account of research collaboration on an interpretive research project across four countries, involving ei...
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ژورنال
عنوان ژورنال: Consumption Markets & Culture
سال: 2019
ISSN: 1025-3866,1477-223X
DOI: 10.1080/10253866.2019.1625168