Finding the ‘nudge’ in hypernudge

‘Hypernudge’ describes a group of phenomena which occur at the intersection behavioural science and computer science, law. The term been increasingly used in latter field, though sparingly science. As such, ‘hypernudge’ remains largely absent from lexicon, inhibiting field participating within vital discussions surrounding use psychological insights with ubiquitous computing. In this article, I search for ‘nudge’ hypernudge by critiquing differences between two concepts perspective. ‘find nudge’ conceptualising as system nudges change over time response to feedback. sense, is not type nudge, but an arrangement nudges. This article then engages extensive discussion implications on concept hypernudging programme, nudging more broadly.