Fertility rates and social media usage in sub‐Saharan Africa

This study examines the connection between social media usage and fertility behaviour in sub-Saharan Africa (SSA). Whereas link traditional has been firmly established, is yet unclear, although expanded enormously recent years provides opportunities both to acquire information allow interaction. We combine digital trace data from Facebook with rates for 311 subnational regions 29 African countries. Our analysis starts describing spatial patterns of crude birth rates, gender gaps usage, continues regression test whether associations remain significant after controlling confounders. find higher equality be associated lower rates. one first demonstrate connections outcomes SSA region.