Feelings and Consumer Decision Making: Extending the Appraisal-Tendency Framework
نویسندگان
چکیده
منابع مشابه
Feelings and Consumer Decision Making 1 Running head: FEELINGS AND CONSUMER DECISION MAKING Feelings and Consumer Decision Making: The Appraisal-Tendency Framework
This article presents the Appraisal Tendency Framework (ATF) (Lerner & Keltner, 2000, 2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision making. In particular, the ATF addresses how and why specific emotions carry over from past situations to color future judgments and choices. After reviewing the main assumptions and the five main pr...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2007
ISSN: 1057-7408
DOI: 10.1016/s1057-7408(07)70027-x