FEATURES OF MARKETING MANAGEMENT ORGANIZATION AT PHARMACEUTICAL ENTERPRISES

The article reveals the peculiarities of organization marketing management at pharmaceutical enterprises and defines its place in achieving maximum economic efficiency. It is established that role as a process begins with study demand identification customer needs/desires, then supply - satisfaction these needs/desires. proved fundamental changes business environment are achieved through management. Marketing aimed ensuring stability all areas enterprise activity modern market conditions. In broad sense, includes use various tools to make products available customers. has been found successful will provide competitive advantages goals by attracting new customers penetrating markets. author proves it advisable for direction practical application product/service, ways distribution, pricing, PR, advertising, branding, trade channels, communications other types interaction substantiated involves actions marketers create goods/services, stimulate sales their own plan, along research, positioning policy. determined improving system help successfully promote achieve position market.