Fashion consumption practices of millennials women: between fast and slow fashion
نویسندگان
چکیده
Purpose: The ephemeral nature of fast fashion has influenced a change in people's thinking around the world about its production and consumption practices. This social behavior been noticed, as people question current way consuming provoke what called slow fashion. In this way, how is adherence to 'practices' consumption, considered fashion, by young women, an age group inserted millennials classification? Would it be transition from slow?Design/methodology/approach: research qualitative approach, type classified exploratory, making use interview data collection technique.Findings: results showed steady within large retail due low prices, convenience, easy access. However, interviewees trends positioning for products.Originality/value: It concluded that until nowadays, concrete hegemonic practice not possible view ex-practice, since three criteria classification still remain connected. As fasion, proto-practice state, component elements are identified, but connections have yet made.
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ژورنال
عنوان ژورنال: Revista de Administração da UFSM
سال: 2022
ISSN: ['1983-4659']
DOI: https://doi.org/10.5902/1983465970206