Fashion Conscious Consumers, Fast Fashion and the Impact of Social Media on Purchase Intention
نویسندگان
چکیده
منابع مشابه
Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation
In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intenti...
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ژورنال
عنوان ژورنال: Academic Journal of Interdisciplinary Studies
سال: 2015
ISSN: 2281-3993,2281-4612
DOI: 10.5901/ajis.2015.v4n3s1p173