Fadil Jaidi's Meaning of Youtube Content About Adab to Parents (Reception Study on Millennial Subscribers)

Youtube is indeed a substitution for means of watching the content that can surpass television. The advantage as viewing medium it presents thematic shows be very closely related to audience according their respective interests. Thus media this era intimate with its users well influence which will more multiplying. This research examines meaning millennial viewers subscriber Fadil Jaidi's channel who in form witty activities and interactions by involving his father attraction. Millennial subscribers objects warning were chosen because they are native media. focus study looked at episode "The Story Becomes Slang Child" directed how about adab towards parents was studied through Stuart Hall's reception theory analysis methods. found Dominant hegemonic audiences accept an alternative entertainment, Negotiated position see selectively on both sides, namely positive negative while Oposition interpret rejecting behavior considered less civilized parents. dominant acceptance factor, influenced cultural identity factors, environment, experiences parenting backgrounds each receptor.