FACULTY ONLINE COMPETENCE AND STUDENT AFFECTIVE ENGAGEMENT IN ONLINE LEARNING

This research aims to address the gap in literature about instructor’s role increasing students’ affective engagement (with their peers and instructor) an online class. Since marketing students will eventually fulfill roles that engage consumers with firm’s communication mediums, it is important understand impact of student peer-to-peer classes building this skill. Additionally, because pandemic, majority higher education was migrated virtual formats, investigating techniques can improve quality teaching more than ever. The instructor competence designing facilitating has been studied before; yet we establish indirect positive effect on impression learning experience. Further, relationship mediated by how are engaged class through instructors. clarifies skills as a contributor perceptions offers several recommendations act guidelines for instructors delivering courses.