Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka

Fast moving consumer goods sector is one of the expanding industries that influences on green marketing issues. This study seeks to understand how impact packaging purchasing intention among millennial generation in Gampaha District. The main objective “to identify factors mostly influence consumer’s purchase intention”. According comprehensive literature review, researcher identified 4 variables namely; Product Characteristics, Environmental Concern, Government Role and Demographic Factors. Further, was able recognize most enhancing components for some independent variables. Then, examined hypothesis by using PLS-SEM except Therefore, Education, Income Gender under demographic tested chi-square test, Pearson correlation significances SPSS. distributed questionnaires randomly selected sample 200 respondents multi stage sampling method according a proportion within 8 GN Divisions out 37 Kelaniya DS Division District who age between 18 – 35 years. All determined positive relationship with Purchasing Intention Gender. However, outcomes represented no significant effect Role, Income, Investment but other mentioned recorded 95% Intention. younger has an awareness knowledge about ecological behavior. implications this formed into buying towards which can be used FMCG businesses Sri Lanka when deigning product packages.