Factors Influencing Consumer Brand Choice Service Tailoring Shop in Thailand, Focusing on Ermenegildo Zegna, Brioni and Local Brand

The study compares foreign and local brands, focusing on Ermenegildo Zegna, Brioni, in order to uncover the elements that impact customers' brand choice decisions Thailand. looked at influence a customer's decision buy custom-made suit, figure out what most important component is. Understanding how Marketing Mixed affects customer happiness purchase is especially important. second goal investigate equity sales, with particular focus preferences market expansion. author chose survey approach for this study, which quantitative research. Data was collected random online through 346 legitimate questionnaires, data analyzed using cross tabulation multinomial logistic regression. study's findings show all of investigated factors, including product, price, location, promotion, equity, behavior determinants, have positive tailoring's Thailand, some specifications each factor being found be significant. Finally, when comparing these three certain results are noteworthy.