FACTORS AFFECTING THE ADOPTION OF FINTECH SERVICES FOR BANK CLIENTS

نویسندگان

چکیده

Evolution of fintech services and the adoption new emerging technology is what seen in today’s world. Very few researchers have studies on factors that affect how human behavior varies as changes. Apart from this, advancement mobile phones increase usage them increased demand online financial services. In this paper an impact through convenient sampling, been considered studied. The perceived ease use, innovation, trust government support were also With help SPSS, it was concluded each these a positive Our model based TAM (technology acceptance model) adopted our base article. finding research can be used to make improvements existing development

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ژورنال

عنوان ژورنال: Journal of social sciences & humanities

سال: 2022

ISSN: ['0257-4276', '2664-4967']

DOI: https://doi.org/10.46568/jssh.v61i1.597