Factors Affecting Switching Intention from Cash on Delivery to E-Payment Services in C2C E-Commerce Transactions: COVID-19, Transaction, and Technology Perspectives

During the COVID-19 pandemic, application of e-payment has rapidly increased. However, not been able to achieve a trustworthy level in e-commerce transactions. Thus, cash payment methods with Cash On Delivery (COD) services still dominate C2C transactions Indonesia. This study aims investigate factors that affect users' switching intentions from COD services. The research model was adopted by using Push-Pull-Mooring framework, integrating perceived risk, technology acceptance, and transaction effort. Empirical conducted data 546 users Indonesia, Structural Equation Modelling (SEM) being used validate analyze hypotheses. results indicate intention is significantly influenced pull e-payment, which are economic benefits, performance expectancy, effort critical mass. There also two mooring influence trust security privacy. makes significant contribution literature terms validating theoretical framework emphasizes user context pandemic. can be reference for Indonesian system regulators service providers formulating regulations strategies accelerate spread digital Doi: 10.28991/esj-2022-SPER-010 Full Text: PDF