Factors Affecting Purchase Intention of Green Products among Households in Sarawak

This study aims to investigate the factors affecting purchase intention of green products among households. Green are segregated from normal in market, and it is interesting know what society really thinks those products, affects their desire products. provides a research on are, how they help environment, consumers’ buying these In this study, there 2 specific objectives, including examine relationship between demographic purchasing intention, assess intention. The methodologies which used includes multiple regression analysis Pearson correlation test. results concluded that demography, perceived value branding significant serves as guide for product manufacturers important consumers choosing buy.