Factors affecting customer buying behavior in online shopping
نویسندگان
چکیده
Globalization processes rapidly advance information and communications technologies that influence social, economic, cultural changes transform consumers' needs buying behavior in online shopping. Business sector organizations operating a dynamic environment have to adjust the environment's uncertainty, consider changing of consumers find effective efficient ways create unique value for them. However, researchers business practitioners different interpretations assessments factors influencing end-user purchasing internet space. Therefore, main problem area is how assess which approach more comprehensively reflects conveys market reality related consumer behavior. This study examines these issues by combining various researchers' practitioners' positions decision-making aims evaluate critical e-shop characteristics product features significantly impact Scientific literature review showed most crucial are design, informativeness, convenience, security, popularity. From features' perspectives, scientists mainly focus on design packaging, price, brand, customer reviews, delivery time. Research methods such as scientific analysis, survey (structured questionnaire), correlation, regression analysis were used achieve research goal. The results demonstrated Lithuanian customers prefer traditional shopping compared purchases. As result, investigation indicate purchases Lithuania still growing market. Depending results, affecting identified security. Furthermore, price. Correlation proved significant reviews buyers
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ژورنال
عنوان ژورنال: Marketing ì menedžment ìnnovacìj
سال: 2021
ISSN: ['2218-4511', '2227-6718']
DOI: https://doi.org/10.21272/mmi.2021.4-01