Factors affecting consumers buying decision behavior via online media

At present, the electronic commerce business (e-commerce) has grown steadily due to advanced technology. Consumers can access internet conveniently and quickly, right at their fingertips. Entrepreneurs in various businesses also see that, this time, e-commerce is main sales channel reach consumers. Especially doing through applications because of ease use. It a variety payment systems, including product management system delivery destination with payment, which facilitates consumers' convenience gives them more confidence ordering products online applications. The purpose research study personal factors consumers buying fashion clothes via Instagram, related consumer behaviour, promotion strategies behaviour. Including marketing mix technology acceptance, namely factors, price distribution channels, promotion, acceptance security, reliability, personalised service. That affects decision buy Instagram for benefit selling online.