Factors Affecting Community Participation in Environmental Corporate Social Responsibility Projects: Evidence from Mangrove Forest Management Project

Community participation in an environmental corporate social responsibility (CSR) project can help business enterprises effectively develop projects that respond to the actual demands of community and utilize a firm’s resources. This study aims investigate factors affect each stage development. The explored this is sustainable mangrove forest management Pakprasae sub-district Rayong province Thailand. has tested whether enterprise-related (such as perceived CSR credibility organization–public relationship (OPR) quality) participant-related ecological knowledge, values, expected benefits from project, both monetary non-monetary related benefits) could predict development initiated by enterprise. Questionnaire surveys were administered 355 members who target group June July 2022. collected data inspected analyzed using inferential statistical technique. Multiple regression analyses performed test significant affected members’ planning, implementing, monitoring project. results revealed values strongest predictor all stages including Perceived OPR quality also significantly stages, whereas knowledge only stage. These findings suggest promote development, it important enhance should be educated ecology