منابع مشابه
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies
This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general. We sought to identify some of the main applications within the mainstream of marketing. The objective of this research was achieved by means of a conceptual literature review. The results of our research indicate important potential uses for Eye Tracking in practical ...
متن کاملEye Tracking: A New Interface for Visual Exploration
Eye-tracking technology offers a natural and immediate way of communicating human intentions to a computer. Eye movements reflect interests and may be analysed to drive computer functionality in games, image and video search, and other visual tasks. This paper examines current eye tracking technologies and their applications. Experiments are described that show that target images can be identif...
متن کاملEye Tracking Based Methods for Evaluation of Infants’ Visual Processing
Cortical visual processing and mechanism under eye movements and visuospatial attention undergo prominent developmental changes during the first 12 months of infancy. At that time, these key functions of vision are tightly connected to the early brain development in general. Thus, they are favourable targets for new research methods that can be used in treatment, prediction, or detection of var...
متن کاملP58: Visual Working Memory Performance Based on Saccades in Children with and without Specific Learning Disorder: An Eye-Tracking Study
Some of the previous studies show that children with SLD have deficits in visual processing and working memory. Hence, the aim of this research was to investigate problems of visual working memory based on behavioral neuroscience method, using an eye tracker device. The method of present study was ex-post facto study. The participants included couple of twelve children with SLD (mean age=10.92)...
متن کاملVisual attention to the Logos of Popular and Unknown Brands: An Eye-tracking Study during Decision-making
A logo epitomizes a brand and depicts the picture of a product; consequently, attention, as an initial step of the AIDA model, to the logo is a good-looking index to survey the cognitive processing during consumers’ decision-making. Eye tracker extracts the visual attention data. For these reasons and appreciated from fixation duration, in the present study, the process of visual attention to t...
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ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2006
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000011