Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs

نویسندگان

چکیده

In the context of people’s gradually rising consumption levels and urgent need to upgrade tourism market, continuous homogenization souvenirs is beginning seriously affect shopping experience tourists. This study aims explore how tourists perceive phenomenon this affects tourists’ purchase intention. constructs a hypothesis model relationship among perceived homogeneity, value, intention based on value perspective validates using structural equations. These findings are as follows: (1) Tourists’ product homogeneity service have significant negative effects (2) Perceived has effect emotional value. (3) positive The also explores enhance through innovative design system construction. can provide valuable insights for promoting sustainable development market

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ژورنال

عنوان ژورنال: Sustainability

سال: 2022

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su14031440