EXPLORING THE RELATIONSHIPS BETWEEN DEMAND ATTITUDES AND THE SUPPLY AMOUNT IN CONSUMER-DRIVEN SUPPLY CHAIN FOR FMCG

The development of the retail market in Ukraine and world requires improvement methods models effective interaction supply demand chain for purchase goods daily demand. article presents an integrated method driven management at distribution stage FMCG (Fast moving consumer goods). influence end-consumers on functioning logistics system has been investigated. approach is based systems analysis, which shows interdependence parameters consumption system. takes into account consumers extension knowledge use consumer-oriented (demand-driven chain). obtained results can be used planning organizing a modern chain.