Exploring CRM effectiveness: an institutional theory perspective
نویسندگان
چکیده
منابع مشابه
HIPAA Compliance: An Institutional Theory Perspective
One would think that the enactment of the HIPAA and associated mandates on data security and privacy has brought a major shift in the information security management practices across the US healthcare sector. Unfortunately, recent industry reports indicate substantially low level of regulatory compliance, thus raising security concerns to US health IT infrastructure. This research develops a re...
متن کاملEvaluating Social CRM Performance: An Organizational Perspective
This paper presents a formative measurement model for Social CRM performance in order to achieve and assess company objectives. The current literature for measuring Social CRM performance does not provide a holistic approach and is operationalized with reflective indicators. To address this gap, the article follows the procedure of Moore and Benbasat (1991), including the creation and assessmen...
متن کاملExploring Users’ Adoption of MOOCs from the Perspective of the Institutional theory
MOOCs, which stands for Massive Open Online Courses, have attracted millions of users around the world and it has a promise to be a very important part of future education. However, there is little research on users’ adoption of MOOCs. This paper aims to improve the understanding of users’ behavior intention to use MOOCs. The proposed research model is an extension of technology acceptance mode...
متن کاملEffectiveness of CRM
Introduction There is a growing awareness today that adverse events in the Intensive Care Unit (ICU) are more often caused by problems related to non-technical skills than by a lack of technical, or clinical, expertise. Team training, such as crew resource management (CRM), aims to improve these non-technical skills. The present study evaluated the effectiveness of CRM in the ICU.
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2011
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-011-0248-3