Exploring Attitude toward Virtual Bank Cards Using Nudge Theory and Experimental Analysis
نویسندگان
چکیده
Purpose: The study aimed to investigate Greek consumers' attitudes and actual behavior toward virtual bank cards show whether Experimental Economics can incentivize these banking products.Methodology: For data collection, a specially designed experiment was conducted among consumer samples according Nudging Theory principles. Econometric analysis through Multi-level Models Bivariate statistical tests.Results: Results suggest that demographic characteristics such as age combined with personalization risk perception play an important role in card adoption. youngest consumers are optimistic about their use, while the oldest negative. Furthermore, could identify behavioral changes.Novelty: study's novelty uniqueness based on investigating towards new innovative products, which still need be well known. research methodology is also groundbreaking feature of study, most appropriate method human its unconscious influencing factors cannot studied other ways.
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ژورنال
عنوان ژورنال: Business and Economic Research
سال: 2023
ISSN: ['2162-4860']
DOI: https://doi.org/10.5296/ber.v13i1.20703