Experiential Learning In Marketing Communications Courses: The Demarketing Of College Binge-Drinking
نویسندگان
چکیده
منابع مشابه
Designing Experiential Learning Projects for Teaching Marketing Courses
Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course...
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The present research contrasted theoretical models depicting the nature of the relation among drinking beliefs, drinking tendencies, and behavioral consequences in 266 incoming freshman college students. It also examined the theoretical relations between mother-teen communications and drinking beliefs relevant to behavioral consequences. The findings revealed direct relations between binge-drin...
متن کاملCorrelates of college student binge drinking.
OBJECTIVES This study examines the individual correlates of college student binge drinking. METHODS Questionnaires were completed by a representative national sample (n = 17,592) of students on 140 campuses in 1993. Binge drinking was defined as five or more drinks per episode for men and as four or more drinks per episode for women. RESULTS Overall, 44% of the students (50% of the men and ...
متن کاملDoes knowledge of college drinking policy influence student binge drinking?
The authors explored alcohol policies at 5 historically black colleges and universities (HBCUs) to gain an understanding of how students' awareness of these policies might correlate with campus binge drinking rates. Findings indicated that male students who reported being unaware of certain alcohol policies were more likely to report binge drinking than their counterparts who reported they were...
متن کاملRethinking experiential learning in marketing education
Experiential learning is “effective learning resulting from active student involvement with an experience and subsequent reflection on that experience” (Camarero, Rodriguez, & San José, 2010:84). Techniques of experiential learning have been extensively used and studied in the context of marketing education, and constitute one of the most thoroughly investigated topics in marketing education re...
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ژورنال
عنوان ژورنال: American Journal of Business Education (AJBE)
سال: 2009
ISSN: 1942-2512,1942-2504
DOI: 10.19030/ajbe.v2i3.4051