Ewolucja przywództwa politycznego od ujęcia tradycyjnego do neoprzywództwa

EVOLUTION OF POLITICAL LEADERSHIP: FROM THE TRADITIONAL APPROACH TO NEO-LEADERSHIP Political leadership seems to be one of the fundamental concepts social sciences. The crisis liberal democracy has brought numerous changes in relationship between leader and followers. Crises have affected many areas: trust, political communication, elites, economy so on. With emergence new populisms, a paradigm also appeared. When analyzed evolutionary terms, we can identify traditional (in era before mediatization politics), marketing (1980s 1990s), neo-leadership based on modern propaganda associative communication.