Evaluation of EX: A National Mass Media Smoking Cessation Campaign
نویسندگان
چکیده
منابع مشابه
How effective and cost-effective was the national mass media smoking cessation campaign ‘Stoptober’?☆
BACKGROUND A national smoking cessation campaign based on behaviour change theory and operating through both traditional and new media was launched across England during late 2012 ('Stoptober'). In addition to attempting to start a movement in which smokers would quit at the same time in response to a positive mass quitting trigger, the campaign set smokers the goal of being smoke-free for Octo...
متن کاملMedia campaign effectiveness in promoting a smoking-cessation program.
BACKGROUND Little is known about the perceived barriers among smokers who do not utilize phone-based, population-level smoking-cessation services. PURPOSE The purpose of this study was to improve understanding of a media campaign's impact in promoting a phone-based, time-limited smoking-cessation program as measured by smoker awareness of the program, untapped interest in the program, perceiv...
متن کاملMass media for smoking cessation in adolescents.
Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers i...
متن کاملMass media and smoking cessation: a critical review.
Evaluations of 40 mass media programs/campaigns designed to influence cigarette smoking were reviewed. Information/motivation programs/campaigns generally produced changes in awareness, knowledge, and attitudes. Extensive national campaigns also produced meaningful behavioral change. Programs/campaigns designed to promote some specific smoking-related action produced mixed results, depending in...
متن کاملEvaluation of a federally funded mass media campaign and smoking cessation in pregnant women: a population-based study in three states
OBJECTIVES In 2012, theCenters for Disease Control and Prevention initiated a national anti-smoking campaign, Tips from Former Smokers (Tips). As a result of the campaign, quit attempts among smokers increased in the general population by 3.7 percentage points. In the current study, we assessed the effects of Tips on smoking cessation in pregnant women. METHODS We used 2009-2013 certificates ...
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ژورنال
عنوان ژورنال: American Journal of Public Health
سال: 2011
ISSN: 0090-0036,1541-0048
DOI: 10.2105/ajph.2009.190454