Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector
نویسندگان
چکیده
منابع مشابه
Determinants of Organizational Effectiveness in the Nigerian Communication Sector
Dept. of Business Administration Lagos State University, Ojo, Nigeria. * E-mail of the corresponding author: [email protected] Abstract This research work empirically examined the relationship between organizational effectiveness and factors like organizational performance, employee motivation, organizational environment and organizational competiveness. The study was conducted in five geo-p...
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ژورنال
عنوان ژورنال: Pakistan Journal of Social Sciences
سال: 2010
ISSN: 1683-8831
DOI: 10.3923/pjssci.2010.76.80