Evaluation of Destructive e-Banking Users’ Loyalty by Applying RFM
نویسندگان
چکیده
منابع مشابه
Applying RFM Model to Evaluate the E-loyalty for Information-based Website
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The introduction of data mining methods in the banking area due to the nature and sensitivity of bank data can already be considered of great assistance to banks as to prediction, forecasting and decision support. Concerning decision making, it is very important a bank to have the knowledge of (a) customer profitability and customers’ grouping according to this parameter and (b) association rul...
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15 صفحه اولPrioritizing Factors Influencing the Formation of E-Loyalty in Users of the Tehran Stock Exchange
Developing the e-services has directed organizations to aspire to achieve more market share in the competitive market. Consequently, they must present their services in such a system that customers return to the website and apply the e-services of that organization. This matter has become a serious challenge in this field and has generated a notion such as e-loyalty that various factors affect ...
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ژورنال
عنوان ژورنال: Asian Journal of Advanced Research and Reports
سال: 2019
ISSN: 2582-3248
DOI: 10.9734/ajarr/2019/v7i130163