Etic or Emic? Measuring Culture in International Business Research
نویسندگان
چکیده
منابع مشابه
Etic or Emic? Measuring Culture in International Business Research
How to measure culture has been a fundamental challenge for scholars in the field of international business. Approaches, as well as contexts relating to culture, national culture, and dimensional culture, are their major concerns. It is suggested that etic categories may be useful for comparative analysis, but need corroboration from fieldwork and must be open to new elements collected by an em...
متن کاملAspects of emic and etic measurement: lessons from Mary Poppins.
This article describes emic and etic approaches to measurement in terms of a process of associating indicators and constructs. In this process, it is important to establish evidence of an adequate range of indicators and a relevant association of indicators and constructs and to recognize that such evidence places bounds on the interpretation of measurement outcomes. A passage from one of P. L....
متن کاملVIEWS FROM INSIDE AND OUTSIDE: INTEGRATING EMIC AND ETIC INSIGHTS ABOUT CULTURE AND lUSTICE JUDGMENT
component of applying a justice principle. Conversely, most emic research activity has focused on the more concrete component of construing the deservingness of the people involved. Quite likely, these biases of etic and emic perspectives are inherent ones. The tendency of etic perspective research to omit all but the most abstract components of a cognitive process is, in fact, rooted in the ve...
متن کاملProbing the Etic vs. Emic Nature of Consumer Ethnocentrism
The consumer ethnocentrism concept and its measure, the CETSCALE, remain very popular in cross-national research chiefly because they serve as a means to understand consumer attitudes toward imports. But the usage of consumer ethnocentrism and its measure are based on the premise that they have universal or etic properties. Conflicting studies, however, find that the scale’s structure is far mo...
متن کاملA Bibliometric Study on Culture Research in International Business
National cultures and cultural differences provide a crucial component of the international business (IB) research context. We conducted a bibliometric study of articles published in seven leading IB journals over a period of three decades to analyze how national culture has been impacting IB research. Co-citation mappings permit us to identify the ties binding works dealing with culture and cu...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Business Research
سال: 2012
ISSN: 1913-9012,1913-9004
DOI: 10.5539/ibr.v5n5p109