ERA: Towards privacy preservation and verifiability for online ad exchanges
نویسندگان
چکیده
منابع مشابه
ERA: Towards privacy preservation and verifiability for online ad exchanges
Ad exchanges are kind of the most popular online advertising marketplaces for trading ad spaces over the Internet. Ad exchanges run auctions to sell diverse ad spaces on the publishers’ web-pages to advertisers, who want to display ads on ad spaces. However, the parties in an ad auction cannot verify whether the auction is carried out correctly or not. Furthermore, the advertisers are usually u...
متن کاملTowards Privacy-Friendly Online Advertising
Modern web sites commonly interact with thirdparty domains to integrate advertisements and generate revenue from them. To improve the relevance of advertisements, online advertisers track user activities online with third-party cookies. However, excessive online tracking might cause unreasonable access to users’ browsing information. Users are thus in need of a simple way to control the sharing...
متن کاملA centralized privacy-preserving framework for online social networks
There are some critical privacy concerns in the current online social networks (OSNs). Users' information is disclosed to different entities that they were not supposed to access. Furthermore, the notion of friendship is inadequate in OSNs since the degree of social relationships between users dynamically changes over the time. Additionally, users may define similar privacy settings for their f...
متن کاملVerifiable auctions for ad exchanges
This paper is about a critical component of the Web ecosystem that has so far received little attention in our community: ad exchanges. They run auctions to sell publishers’ inventory—space on a Web page—to advertisers who want to display ads in those spaces. Unfortunately, under the status quo, the parties to the auction cannot check that an auction was carried out correctly, which raises the ...
متن کاملPrivacy and verifiability in electronic voting
Privacy and verifiability refer to fundamental principles of democratic elections and therefore belong to the set of established security requirements which each electronic voting scheme is expected to meet. However, very different ideas and opinions about privacy and verifiability exist in the scientific community, which shows that both properties are not well understood yet. Moreover, althoug...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Network and Computer Applications
سال: 2017
ISSN: 1084-8045
DOI: 10.1016/j.jnca.2017.08.012