Environmental Knowledge, Eco-Friendly Attitude and Purchase Intention about Eco-Friendly Fashion Products of Fashion Consumers

Eco-friendly Dentistry

Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation

In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intenti...

Recommending Eco-Friendly Route Plans

As personal transportation is one of the greatest contributors of CO2 emissions, means able to assist travelers in reducing their ecological impact are urgently needed. In this work we focus on travel recommenders that encourage green transportation habits among travelers who have a preexisting interest in taking action to lessen their impact on the environment. We aim to provide urban traveler...

Eco Friendly Pharmaceutical Packaging Material

Eco friendly pharmaceutical packaging materials are the safe materials for environment which enclose pharmaceutical product in any of the dosage forms. They may be derived from natural resources, like starches, proteins etc. that inflict little or nearly no harm on the environment and the environment dependent species. This review highlight the eco friendly materials, their classification, uses...

Alternative Marketing Strategies in Commercial Eco Fashion*

Fashion brands and companies that wish to market eco-fashion aim to benefit from the use of marketing campaigns addressing the fulfilment of this megatrend’s lifestyle aspects. The promoted “green” lifestyle is reflected on to the fashion items by means of a strong brand image, which is as important as the product itself. Therefore eco-fashion is ultimately bonded with brand architecture and al...