Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing
نویسندگان
چکیده
The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of knowledge, word mouth (WOM), and marketing on care attitudes products. A total 159 valid questionnaires were analyzed with structural equation modeling. empirical results indicate that knowledge significantly affects attitudes. In addition, concerns positively affect Meanwhile, WOM do not Similarly, Finally, managerial implications for government business formulated.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15065445