Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management
نویسندگان
چکیده
منابع مشابه
e-Customer Relationship Management in the hotel sector: Guests' perceptions of perceived e-service quality levels
The notion of Customer Relationship Management (CRM) has been shown to be a worthwhile strategy in many service industries. This coupled with Internet advances means that it is now possible and even beneficial to extend CRM practices on the Internet (eCRM) and integrate them with the offline CRM programme. eCRM has can boost guests' satisfaction and patronage in the hospitality industry, as Int...
متن کاملRelationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management
The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and discusses the possible management conflicts that occur from both account managers’ and revenue managers...
متن کاملData Management in Analytical Customer Relationship Management
Customer Relationship Management (CRM) is a strategy to acquire new customers, to retain them and to recover them if they defected. The corresponding CRM goals can only be achieved if the right data sources are combined. This paper discusses what external and internal data are available along the CRM process and how they support the achievement of the specific CRM goals. Starting with defining ...
متن کاملWeb Mining of Hotel Customer Survey Data
This paper provides an extensive literature review and list of references on the background of web mining as applied specifically to hotel customer survey data. This research applies the techniques of web mining to actual text of written comments for hotel customers using Megaputer PolyAnalyst®. Web mining functionalities utilized include those such as clustering, link analysis, key word and ph...
متن کاملSocial customer relationship management: taking advantage of Web 2.0 and Big Data technologies
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM is a complex task that involves different organisational, human and technological aspects. Howev...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Entropy
سال: 2019
ISSN: 1099-4300
DOI: 10.3390/e21040419