Entrepreneurial Culture as Threat to SMEs’ Entrepreneurial Orientation-Success Relationship in Developing Countries – The Case of Private Healthcare Sector in Macedonia

Businesses face multiple challenges throughout their early years of performance. Entrepreneurial culture plays a significant role in the environmental ecosystem businesses developing countries. Internally, having entrepreneurial orientation strategy at business focus certainly improves SMEs’ position by initiating courage for exploring new opportunities and taking risk, initiate innovation, act proactively on market to set autonomy competitive aggressiveness as standards operations. The study has proposed six theoretical propositions orientation-SMEs’ success relationship under influence culture. derived from this context have been elaborated applying multiple-case research strategy. Participant companies part private healthcare sector Macedonia. Interviews with founders conducted examine personal views country, well practically test real experience current Study results indicated relatively low threat dimensions correspondingly. Overall, provided vital context-specific that might guide managers building strategies plans better suit local conditions avoid adverse consequences.