Engineering Innovativeness

نویسندگان
چکیده

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The Measurement of Innovativeness

Diffusion of innovations is a theory that describes the spread of new things through social systems as they are adopted or rejected by individuals. Innovativeness refers to interindividual differences in how people react to these new things and accounts for much of their success or failure. Innovators may welcome them; the majority may gradually adopt them; laggards either slowly or never adopt...

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ژورنال

عنوان ژورنال: The Journal of Engineering Entrepreneurship

سال: 2013

ISSN: 2159-6948,2159-6956

DOI: 10.7814/jeen5v3p1fcah