منابع مشابه
Increasing Global Reach: Using Social Network Sites for Employer Branding
Employer branding by means of Social Network Sites (SNS) has been inspired by two recent developments: the increase of usergenerated content with the spread of Web 2.0 and the lack of specialized human resources. However, this phenomenon is yet not very well understood: Which companies use SNS for employer branding? What are the motivations behind it and what are the necessary success strategie...
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Employer-supported volunteering (ESV) has recently been a topic of growing importance in academic papers and workplaces throughout the world. Regardless of the kind of voluntary program or type of industry, participation in volunteering, in addition to creating a community advantage, has benefits both for employees and employers. The primary purpose of this study is to explore the antecedents o...
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Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...
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Due to a shortage of IT professionals, many companies intensify their efforts to be perceived as attractive employers in this field, especially by means of social network sites (SNS) such as Facebook. However, it is unknown whether these presences do really attract IT professionals, and if so, whether this is more due to the utilitarian (job search related) characteristics or to the hedonic (en...
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organizations and companies competing with each other try to attract talented individuals and keep them in themselves. employer brand can attract talented and it is a set of internal factors related to the personnel which tries to induce individuals that this organization enjoys appropriate place, status and location for work by informing the individuals outside the organization. the talented a...
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ژورنال
عنوان ژورنال: International Journal of Engineering and Management Research
سال: 2019
ISSN: 2394-6962,2250-0758
DOI: 10.31033/ijemr.9.2.18