Empirical Study of Consumer Innovativeness Under Social Media Background
نویسندگان
چکیده
منابع مشابه
An Empirical Study of Online Trust and Consumer Behavior: Cultural Orientation, Social Norms, and Personal Innovativeness in Information Technology
Building online trust and understanding its relationship to online consumer behavior are important topics for e-commerce designers and human-computer interaction researchers. In this paper, the relationships between multidimensions of online trust (integrity, benevolence, and ability) and purchase intention are tested and discussed. Furthermore, the uncertainty avoidance cultural orientation, s...
متن کاملA Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...
متن کاملSocial Media Writing and Social Class: A Correlational Analysis of Adolescent CMC and Social Background
In a large social media corpus (2.9 million tokens), we analyze Flemish adolescents’ non-standard writing practices and look for correlations with the teenagers’ social class. Three different aspects of adolescents’ social background are included: educational track, parental profession, and home language. Since the data reveal that these parameters are highly correlated, we combine them into on...
متن کاملConsumer Health-Related Activities on Social Media: Exploratory Study
BACKGROUND Although a number of studies have investigated how consumers use social media for health-related purposes, there is a paucity of studies in the Australian context. OBJECTIVE This study aimed to explore how Australian consumers used social media for health-related purposes, specifically how they identified social media platforms, which were used, and which health-related activities ...
متن کاملThe Prospects for Consumer-Oriented Social Media
The term 'social media' refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or 'walled gardens', and are based on a business model that is highly exploitative of individuals and their data. An alternative, consumer-oriented approach is feasible, involving open architecture, inter-opera...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: DEStech Transactions on Economics, Business and Management
سال: 2018
ISSN: 2475-8868
DOI: 10.12783/dtem/eced2018/23943