Empirical and theoretical perspectives in sales and operations planning

نویسندگان

چکیده

Abstract This paper’s purpose is to evaluate empirical and theoretical perspectives in Sales Operations Planning (S&OP). The methodology consists of a systematic literature review, analysing 292 publications from academics practitioners. results reveal that the evidence has been initially obtained by practitioners subsequently acquired with growing interest recent years. Three main research streams are identified: S&OP performance, implementation S&OP, contextualisation designs. investigation foundations reveals an upward trend external general theory usage first signs internal development S&OP. findings call for more exploratory enhance knowledge identified their interrelation. Herein, applying design science approach recommended integrate into academic research. Further implications embrace theory-informed two-prone agenda: theories other fields developing through middle-range theorising. A limitation this paper its focus on studies, not embracing conceptual papers. Applications can help advance understanding phenomenon. awareness study three streams, combined implications, support solutions improve effectiveness evidence-based decisions real-life settings. work’s originality lies analysis evolution foundations.

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ژورنال

عنوان ژورنال: Review of Managerial Science

سال: 2021

ISSN: ['1863-6683', '1863-6691']

DOI: https://doi.org/10.1007/s11846-021-00455-y