ELECTRONIC WORD OF MOUTH INTENSION IN KALIBIRU NATURAL TOURISM KULON PROGO

Electronic Word-of-mouth in Hospitality and Tourism Management

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

A Retrospective View of Electronic Word-of-mouth in Hospitality and Tourism Management

Quality of postpartum family planning services in Jampersal patients in sub-district of Panjatan, Kulon Progo

Background Jampersal (jaminan persalinan or insurance for delivery) is one of the programmes of the Ministry of Health to accelerate the MDG’s 4 and 5 to eliminate financial barriers and increase access to safe health and delivery, high quality and affordable cares. Jampersal service package includes antenatal care, childbirth, postnatal care, and family planning. It is also expected that birth...

Advertising and word of mouth in tourism, a simulation study

This paper seeks to model the effect of word of mouth (WOM) on travel behavior. In particular it seeks to examine the effect of social networks on WOM amongst a population in the origin prior to travel. In this paper the effect of WOM is compared to that of paid advertising (ADV). In other words we simulate a situation in which a tourism operator (a hotel manager for example) wishes to understa...

Electronic Word of Mouth: Definitions and Concepts

Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...