El marketing plan

Ecommerce Marketing Plan By : Anastasia Kurdina

Compiling a Marketing Strategic Plan for Iran's Student Sports Federation

The present research has aimed to compile a strategic marketing plan for the Student Sports Federation. Using a mixed research method, the study took a qualitative and quantitative approach. In the qualitative phase, the statistical population of this research consisted of the Student Sports Federation managers and officials, university professors and experts on students' sports (16 individuals...

Evidence on the value of strategic planning in marketing: how much planning should a marketing planner plan?

What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions: What do they say is the best way to plan? More important than face validity, however, are tests of const...

A Simplified Data Mining Framework to Plan Effective Direct Marketing Campaigns

The advancement in technology, competitive market environment and changing behaviour of customers has generated an increased interest in direct marketing method for marketing. Data mining technology can predict and detect the changes in customer behaviour which facilities the effective planning of direct marketing campaigns. The objective of this paper is to generate a simplified data mining fr...

Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities

0007-6813/$ see front matter D 200 doi:10.1016/j.bushor.2005.05.008 E-mail address: [email protected]