El estancamiento creativo de la publicidad radiofónica en el nuevo escenario sonoro: análisis del tono y estilo de las inserciones publicitarias
نویسندگان
چکیده
Los trabajos sobre los aspectos más creativos de la publicidad sonora son escasos. Esta investigación pretende cubrir este vacío y pone el foco no solo en formatos, sino también tono estilo las inserciones publicitarias radiofónicas. El análisis longitudinal una muestra 679 anuncios emitidos prime-time por emisoras generalistas mayor audiencia España permite comparar evolución que presentan piezas a lo largo década. La clasificación metodológica aplicada esta propuesta presenta aportación novedosa papel juega creatividad radiofónica nuestro país, cual sigue mostrando signos evidente estancamiento.
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ژورنال
عنوان ژورنال: Historia Y Comunicacion Social
سال: 2021
ISSN: ['1137-0734', '1988-3056', '1698-3246']
DOI: https://doi.org/10.5209/hics.77077