EFFICIENCY RESEARCH METHODS OF MARKETING TOOLS
نویسندگان
چکیده
منابع مشابه
Qualitative Research Methods in Marketing
Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...
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Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a twoor three-di...
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Purpose – The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals. Findings – A total of 34 mixed method studies implemented data-collection procedures sequentially (79 per...
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On July 17, 1990, President George Bush issued “Proclamation #6158” which boldly declared the following ten years would be called the “Decade of the Brain” (Bush, 1990). Accordingly, the research mandates of all US federal biomedical institutions worldwide were redirected towards the study of the brain in general and cognitive neuroscience specifically. In 2008, one of the greatest legacies of ...
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ژورنال
عنوان ژورنال: Ekonomika ta derzhava
سال: 2020
ISSN: 2306-6806
DOI: 10.32702/2306-6806.2020.5.133