Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations

ABSTRACT Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral emotional reactions capable of affecting their intention travel. Based on this, the objective present work is verify effects characteristics (social comparison, envy self-presentation) visit destinations, as displayed by users networks--more specifically, Instagram. The study methodology consists survey applied online from May June 2018 with Instagram which we obtained 547 valid responses. For data analysis, used descriptive statistics, factor logistic regression test confirm hypotheses presented theoretical model. results indicate that comparison increase odds destination, strongest effect being related variable.